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Overview

Your final Lens design submission and explanation of your creative process will all be weighed by a team of judges who are identifying prospective Scholars who have a deep desire to continue learning.  Lenses will be judged based on quality (40%), originality (30%) and creativity (30%).

Everyone who completes the Challenge will create a fully functional Snap lens that could be included as an impressive piece in their portfolios. As a bonus, we’ll also be offering select prizes to winners of the Final Project Showcase: 

• cash prizes, or
• a professional development opportunity to design a Lens for a client, or
• high consideration for the Snap Lens Academy, a nine-week educational learning experience for community college students (or recent transfers)
• high consideration for the Snap Lens Lab - two week, educational learning experience at Otis College of Art and Design (only open for high school students)

Create and Submit your Final Lens

Theme: Sports that Bring Us Together.

Hey there, sports fans!

Let's talk about the power of sports. We all know sports aren't just about games—they're culture-shaping, mind-bending, and game-changing experiences. They're about the vibes, the connections, and the energy they bring. From the adrenaline rush of a winning goal to the shared cheers with friends, sports unite us in ways nothing else can. Whether you're a diehard fan or a casual observer, you know that sports have a way of bringing people together and sparking inspiration and innovation, just like the Olympics and World Cup do for nations worldwide.

So, how can we amp up the unity even more? With Augmented Reality, of course!

Introducing the challenge: Design a Snap Lens that harnesses the game-changing essence of sports to unite our Snapchat tribe.

Imagine being able to bring the spirit of your favorite sport right into your Snapchat conversations. We're not just talking about cheering for your team here. We're talking about using AR to showcase how sports drive innovation, inspire progress, and make a positive impact on society. This year, we're challenging you to design a Snap Lens that captures the magic of sports and shows how they bring people closer, not just in the stadium but in our everyday lives. 

Your Lens should celebrate the universal language of sports that transcends boundaries and unites us all. Let your creativity run wild, and let's showcase how sports bring joy, excitement, and togetherness to our Snapchat community and beyond!

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As you design your Snap Lens for this year’s AR Lens Challenge, think about:

• What images would you design? 
• What special effects would you include? 
• What movements would trigger those special effects?

Check out these resources to help you unite Snapchatters through sports: 

• Popular Lens Formats
• ‍Baseball Cap Template
• ‍Chain Physics (Earings) Template
• ‍Makeup Template
• ‍Sunglasses Template
• Portrait Particles Template
• 3D Objects Template
• ‍3D Asset Creation or Selection
• ‍Understanding External Body Mesh
• ‍Understanding Occluders
• ‍Background Removal (Body Inpainting)

• Garment or accessory selection
• 3D Asset Creation or Selection
• Understanding External Body Mesh
• Understanding Occluders
• Background Removal (Body Inpainting)

We’re excited to see how you express yourselves through fashion, what you all come up with and through our collective creations, we will be one step closer to making it happen.

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Tips: 

• You can use the existing templates in Lens studio to start building your Lens
• You can design assets through Illustrator, Photoshop, or any other design software (i.e., Canva, Figma) that you can import into Lens Studio
• You can use existing images from the web that you can import into Lens Studio (just make sure you avoid using brand logos or unapproved third party assets)
• You can incorporate movement and sound to make your Lens fun and interactive
• Try and see if you can use more than one design asset (ex: 2D, 3D, multiple Snap lenses) used throughout the Challenge to showcase your skills! 
• 🔥 HOT TIP🔥: - the use of 2 or more Snap lens templates increases your overall final score!

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After you have completed the tutorials under the “Level up” section of the website,  and have attended the Lens Lab and/ or Office Hours, you’ll be ready to show off your latest fashion statement to all your friends with your Lens. 

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Submission

👻 When you are finished, submit your Lens to be officially published on Snap.

For details on how to submit your Lens, click here. Here are some extra tips:

• Make sure you are not using any copyrighted material.
• Keep the overall size of your Lens under 8 MB.
• Download a 10-second preview video of your Lens.
• Click the yellow “Publish Lens” button on the top left corner of Lens Studio to begin the process.

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Once the Lens has been accepted and published, download its Snapcode (when scanned, the Snapcode will link to your Lens). Here’s an example: 

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Then, submit your Snapcode and a 10-second preview video of your Lens to us and complete the exit survey HERE. If any questions come up throughout the submission process, please don’t hesitate to reach out to us at ARLensChallenge@nextshiftlearning.com. 

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Best of luck in designing and submitting your final Lens!