Your final Lens design submission and explanation of your creative process will all be weighed by a team of judges who are identifying prospective Scholars who have a deep desire to continue learning. Lenses will be judged based on quality (40%), originality (30%) and creativity (30%).
Everyone who completes the Challenge will create a fully functional Snap lens that could be included as an impressive piece in their portfolios. As a bonus, we’ll also be offering select prizes to winners of the Final Project Showcase:
From the clothes that we wear to how we accessorize and how we style our hair, fashion has evolved over the centuries as a means of expressing one’s identity. At the same time, as our lives become more digitized, virtual style is becoming an important part of people’s identity.
How do you use fashion to blend your physical and digital identities and express yourself to the world?
This year, we want you to design a Snap lens to showcase how you use fashion to express yourself to your Snapchat friends. Lenses are discoverable within the Snapchat app, so anyone in the world could ‘try on’ the Lens you create and immerse themselves in your fashion world through their Story, Spotlight, and/or SnapMap post!
As you design your Snap Lens for this year’s AR Lens Challenge, think about:
Check out these resources to help you make your fashion statement:
We’re excited to see how you express yourselves through fashion, what you all come up with and through our collective creations, we will be one step closer to making it happen.
After you have completed the tutorials under the “Level up” section of the website, and have attended the Lens Lab and/ or Office Hours, you’ll be ready to show off your latest fashion statement to all your friends with your Lens.
👻 When you are finished, submit your Lens to be officially published on Snap.
For details on how to submit your Lens, click here. Here are some extra tips:
Once the Lens has been accepted and published, download its Snapcode (when scanned, the Snapcode will link to your Lens). Here’s an example:
Then, submit your Snapcode and a 10-second preview video of your Lens to us HERE and complete the exit survey. If any questions come up throughout the submission process, please don’t hesitate to reach out to us at ARLensChallenge@nextshiftlearning.com.
Best of luck in designing and submitting your final Lens!