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Overview

Your final Lens design submission and explanation of your creative process will all be weighed by a team of judges who are identifying prospective Scholars who have a deep desire to continue learning.  Lenses will be judged based on quality (40%), originality (30%) and creativity (30%).

Everyone who completes the Challenge will create a fully functional Snap lens that could be included as an impressive piece in their portfolios. As a bonus, we’ll also be offering select prizes to winners of the Final Project Showcase: 

• cash prizes, or
• a professional development opportunity to design a Lens for a client, or
• high consideration for the Snap Lens Academy, a nine-week educational learning experience for community college students (or recent transfers)
• high consideration for our 2023 Snap Lens Lab - two week, educational learning experience at Otis College of Art and Design (only open for high school students)

Create and Submit your Final Lens

Theme: Make a Fashion Statement

From the clothes that we wear to how we accessorize and how we style our hair, fashion has evolved over the centuries as a means of expressing one’s identity. At the same time, as our lives become more digitized, virtual style is becoming an important part of people’s identity. 

How do you use fashion to blend your physical and digital identities and express yourself to the world?  

This year, we want you to design a Snap lens to showcase how you use fashion to express yourself to your Snapchat friends. Lenses are discoverable within the Snapchat app, so anyone in the world could ‘try on’ the Lens you create and immerse themselves in your fashion world through their Story, Spotlight, and/or SnapMap post!

As you design your Snap Lens for this year’s AR Lens Challenge, think about:

• What images would you design? 
• What special effects would you include? 
• What movements would trigger those special effects?

Check out these resources to help you make your fashion statement: 

• Snap AR Fashion Template Overview 

• Garment or accessory selection
• 3D Asset Creation or Selection
• Understanding External Body Mesh
• Understanding Occluders
• Background Removal (Body Inpainting)

• Baseball Cap Template
• ‍Chain Physics (Earings) Template
• ‍Makeup Template
• ‍Sunglasses Template
• Snap AR Fashion Inspo

We’re excited to see how you express yourselves through fashion, what you all come up with and through our collective creations, we will be one step closer to making it happen.

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Tips: 

• You can use the existing templates in Lens studio to start building your Lens
• You can design assets through Illustrator, Photoshop, or any other design software (i.e., Canva, Figma) that you can import into Lens Studio
• You can use existing images from the web that you can import into Lens Studio (just make sure you avoid using brand logos or unapproved third party assets)
• You can incorporate movement and sound to make your Lens fun and interactive
• Try and see if you can use more than one design asset (ex: 2D, 3D, multiple Snap lenses) used throughout the Challenge to showcase your skills! 
• 🔥 HOT TIP🔥: - the use of 2 or more Snap lens templates increases your overall final score!

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After you have completed the tutorials under the “Level up” section of the website,  and have attended the Lens Lab and/ or Office Hours, you’ll be ready to show off your latest fashion statement to all your friends with your Lens. 

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Submission

👻 When you are finished, submit your Lens to be officially published on Snap.

For details on how to submit your Lens, click here. Here are some extra tips:

• Make sure you are not using any copyrighted material.
• Keep the overall size of your Lens under 8 MB.
• Download a 10-second preview video of your Lens.
• Click the yellow “Publish Lens” button on the top left corner of Lens Studio to begin the process.

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Once the Lens has been accepted and published, download its Snapcode (when scanned, the Snapcode will link to your Lens). Here’s an example: 

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Then, submit your Snapcode and a 10-second preview video of your Lens to us HERE and complete the exit survey.  If any questions come up throughout the submission process, please don’t hesitate to reach out to us at ARLensChallenge@nextshiftlearning.com. 

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Best of luck in designing and submitting your final Lens!