Time for an AR Lens Competition.

Competition Brief

The Snap Augmented Reality (AR) Lens Challenge is a student-led programme created to help young people develop the foundational digital skills they need to be successful in the future digital landscape. 

It has been designed for students aged 13 years+ and runs over 3 weeks (2-3 hours a week) as an extracurricular programme, and is delivered in 3 main stages:

Theme: Make your ambitions real.

Some of us have been single-minded about our goals since primary school. Some of us have only recently realised that we can actually do whatever we want to.

Regardless of whether you’ve always been a dreamer, or recently jumped on the hustle, you’ve got the Zero Gravity mindset: to defy the odds and make your ambitions real.As a tech-first platform, we’ve always believed that the process can all take place behind your laptop. Entering a digital world of learning, upskilling, mentoring, dreaming, scheming, plotting and winning - you can become a success from behind the screen as you take those big steps out into the real world.

It’s time to use tech to power up the future you never thought possible.

This year, we want you to design a Snap lens to showcase the journey of making your ambitions real to your Snapchat friends.

It could be anything. Your childhood dream of becoming a doctor or a lawyer. Your plan to travel the world or move to a big city. Your ambition to write a book or launch a new app. Whatever you want to do, and whoever you want to be, don’t wait. Make it real right now, with the power of AR.

As you design your Snap Lens for this year’s AR Lens Challenge, think about:

  • What images would you design? 
  • What special effects would you include? 
  • What movements would trigger those special effects?
Check out these resources to help you make your lens:
Here is some lens inspiration:

We’re excited to see how you express yourselves, what you all come up with and through our collective creations, we will be one step closer to making it happen.

Top Tips

  1. You can use the existing templates in Lens studio to start building your Lens
  2. You can design assets through Illustrator, Photoshop, or any other design software (i.e., Canva, Figma) that you can import into Lens Studio
  3. You can use existing images from the web that you can import into Lens Studio (just make sure you avoid using brand logos or unapproved third party assets)
  4. You can incorporate movement and sound to make your Lens fun and interactive
  5. Try and see if you can use more than one design asset (ex: 2D, 3D, multiple Snap lenses) used throughout the Challenge to showcase your skills! 
  6. 🔥 HOT TIP 🔥- the use of 2 or more Snap lens templates increases your overall final score!


After you have completed the tutorials under the “Level up” section of the website, and have attended the Lens Lab and/ or Office Hours, you’ll be ready to show off your latest fashion statement to all your friends with your Lens.

Prize

The students with the winning lenses will have the opportunity to receive one of the following prizes:

  • First Prize -  an invitation to attend a work experience day at the Snap HQ in London and a pair of Snap Spectacles 
  • Second & Third Prize-  Cash Prize and Snap Spectacles
  • All Participants receive a certificate

The student will get the opportunity to meet various employees at Snap, discuss their careers and discover who is behind the creation of the lenses that students know and love. Imagine how great that would look on your CV!

Judging Criteria

The most successful Lenses will:

  1. Be creative and innovative. Creatively celebrate or express at least one part of the creator’s identity
  2. Be something that Snapchatters would want to interact with and share
  3. Draw upon skills that were developed during the Snap AR Lens Challenge

Check out these resources to help you make your lens:

Deadline

The deadline to submit your Lens: The deadline to submit your Lens: 23:59 - Friday 5 April 2024

Submission Entry

👻 When you are finished, submit your Lens to be officially published on Snap.

For details on how to submit your Lens, click here. Here are some extra tips:

  • Make sure you are not using any copyrighted material.
  • Keep the overall size of your Lens under 8 MB.
  • Download a 10-second preview video of your Lens.
  • Click the yellow “Publish Lens” button on the top left corner of Lens Studio to begin the process.
  • Be sure to add the tag “snaparchallenge” to your Lens when you submit.

Once the Lens has been accepted and published, download its Snapcode (when scanned, the Snapcode will link to your Lens). Here’s an example:

Then, submit your Snapcode and a 10-second preview video of your Lens by filling in the Competition Entry Form using the guidance included. Before submitting your final Lens for the competition, make sure you read the full terms and conditions by clicking here.

If any questions come up throughout the submission process, please don’t hesitate to reach out to us at hello@zerogravity.co.uk

Best of luck in designing and submitting your final Lens!

📎  Submit Your Lens

👉🏽 The 2024 UK National Challenge will take place: Monday 18 March - Friday 5 April

Date

Event

Monday 18 March 5:00pm - 6:00pm GMT Live Kickoff Event: Intro to Snap and Augmented Reality Session
Monday 18 March - Tuesday 5 April Self-Paced: Snap AR Lens Challenge ‘Level Up’ Tutorials

Thursday 21 March 5:00 pm - 6:30pm GMT Live: Lens Lab Overview Session
Tuesday 26th March 5:00pm - 6:00pm GMT Snap AR Lens Challenge Launch

Tuesday 26 March - Friday 5 April Self-Paced: Challenge Design Brief Announced
Thursday 28th March 5:00pm - 6:30pm BST Live: Office Hour Drop-In Session One

Tuesday 2nd April 5:00pm - 6:30pm BST Live: Office Hour Drop-In Session Two
Friday 5th April 11:59 pm BST Self-Paced: Challenge Submissions Due