The Snap Augmented Reality (AR) Lens Challenge is a student-led programme created to help young people develop the foundational digital skills they need to be successful in the future digital landscape.
It has been designed for students aged 18 years+ and runs over 3 weeks (2-3 hours a week) as an extracurricular programme, and is delivered in 3 main stages:
From the clothes that we wear to how we accessorize and how we style our hair, fashion has evolved over the centuries as a means of expressing one’s identity. At the same time, as our lives become more digitized, virtual style is becoming an important part of people’s identity.
How do you use fashion to blend your physical and digital identities and express yourself to the world?
This year, we want you to design a Snap lens to showcase how you use fashion to express yourself to your Snapchat friends. Lenses are discoverable within the Snapchat app, so anyone in the world could ‘try on’ the Lens you create and immerse themselves in your fashion world through their Story, Spotlight, and/or SnapMap post!
As you design your Snap Lens for this year’s AR Lens Challenge, think about:
After you have completed the tutorials under the “Level up” section of the website, and have attended the Lens Lab and/ or Office Hours, you’ll be ready to show off your latest fashion statement to all your friends with your Lens.
The students with the winning lenses will have the opportunity to receive one of the following prizes:
The student will get the opportunity to meet various employees at Snap, discuss their careers and discover who is behind the creation of the lenses that students know and love. Imagine how great that would look on your CV!
The most successful Lenses will:
The deadline to submit your Lens is midnight on Friday 5th May, 11:59 p.m. 2023.
👻 When you are finished, submit your Lens to be officially published on Snap.
For details on how to submit your Lens, click here. Here are some extra tips:
Once the Lens has been accepted and published, download its Snapcode (when scanned, the Snapcode will link to your Lens). Here’s an example:
Then, submit your Snapcode and a 10-second preview video of your Lens by filling in the Competition Entry Form using the guidance included. Before submitting your final Lens for the competition, make sure you read the full terms and conditions by clicking here.
If any questions come up throughout the submission process, please don’t hesitate to reach out to us at email@example.com.
Best of luck in designing and submitting your final Lens!